How Does Roku Compare With Comcast & AT&T's Pay TV Business?
While Roku ( ROKU ) is best known for its streaming media players, the company is increasingly positioning itself as a distribution platform for digital content. Roku delivers content and advertising to viewers, much like pay TV operators, although it is an asset-light business with minimal infrastructure investments and lower user acquisition costs. Roku’s user base has been growing at a rapid clip, driven by the acceleration in cord cutting in the U.S. and increasing licensing partnerships with TV producers for the Roku OS. In this analysis, we compare Roku’s platform business with the major U.S. pay-TV players.
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