Podcast: A $658 Holiday Shopping Budget and Two Other Numbers You Need to Know

Numbers By Barron’s is a two-minute financial podcast with three vital numbers to start your morning. Available on iTunes, Stitcher, and wherever you get your podcasts-as well as on your Amazon Alexa smart speaker

Three numbers to start your day:

-from peak to trough this year. Or as a Morgan Stanley strategist put it: We are in a bear market.

And while buying the dip was profitable in the 2008-2009 period, that strategy has not worked so far in 2018, for the first time since 2002.

The only years the Buy the Dip hasn’t worked was during bear markets or the beginning of them, says the strategist — with exception of the last big bear market.

-according to DataTrek Research. That’s up from $632 per person last year.

Older millennials will spend the most. What’s more, shoppers appear to be less price sensitive this year, and focused on convenience, according to Accenture.

More Americans say they will pay extra to buy all their gifts in one-go and fewer say they’re using cost-savings programs and special e-mailed offers. That sounds good for the retail industry.

-on average, in the days leading up to Black Friday and after since 2007.

There are nine retail ETFs to consider, but do some due diligence before going shopping.

Take the biggest retail ETF, the SPDR S&P Retail-which equal-weights 100 stocks. That means a small-sized retailer like Express has the same weighting as Amazon.com.

For those looking to make a play based on size, look for an ETF weighted by market cap.

Numbers by Barron’s is a new daily podcast. Find out more here.

This episode was hosted by Crystal Kim.

Write to Crystal Kim at crystal.kim@barrons.com

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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